In order to generate leads, attorneys need a marketing strategy that effectively captures the attention of prospects and convinces them to take action. The ideal way to do this is through inbound digital marketing tactics that enable a firm to showcase their expertise to prospective clients and convert them into a lead with the intent of converting the lead into a client.At a high level, that means providing Family Law Lead Generation a value offering during the intake process â for example, a free consultation (either via phone, video call, or in person).
At a deeper level, it requires creating a lead nurture campaign that continues to engage the prospect over time and moves them through a conversion funnel with the goal of becoming a client. This can be accomplished through content marketing, SEO, PPC for lawyers and a number of other channels.
A family law firmâs website is a critical marketing tool and the center point of most lead generation campaigns. It is where prospective clients learn about the firmâs practice areas, expertise, case results, testimonials and more. In addition, a firmâs website should be optimized with call buttons, contact forms and scheduling tools to provide convenient ways for clients to connect with a family law attorney.
Legal blogs are another key component of a law firmâs internal lead generation efforts. They serve to demonstrate a firmâs expertise and position them as a thought leader in their industry. Additionally, blogs attract organic search traffic and are one of the best ways to drive qualified traffic to a firmâs website.
Paid search advertising is also a popular method of driving traffic to a law firmâs website and generating qualified leads. However, it is important to work with a trusted and experienced PPC agency for attorneys to optimize the effectiveness of your campaign and reduce costs per conversion over time.
Finally, direct mail can be an effective way to generate leads for a family law firm. It can help a firm reach people who may not be aware of their options or have been negatively impacted by an accident or other circumstance.
The value of a family law lead is that they are highly likely to be in need of a lawyer and will be ready to discuss their legal matter. In order to qualify a lead, a firm must have systems in place to promptly respond to incoming calls and emails and move the conversation forward towards a consultation. The best family law firms will have a lead nurturing program that ensures the firm is able to quickly and efficiently convert a qualified lead into a client. This means having a system in place to track the progress of each potential client, from their initial contact with the firm to when they become a paying client. This information is valuable to both the firm and its clients as it allows for a more informed, consistent and effective approach to client development